Cosmetic Giant Revlon Files For Bankruptcy In US - Vibes Of India

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Cosmetic Giant Revlon Files For Bankruptcy In US

| Updated: June 17, 2022 13:01

Cosmetics maker Revlon has filed for bankruptcy in the US, as it says supply chain disruptions have driven up the cost of raw materials for its products. The 90-year-old firm says it has also been struggling with supplier payments, inflation and labour shortages.

In a court filing, the company said that supply chain disruptions had prompted intense competition for the ingredients used in its cosmetics. It added that suppliers have also asked to be paid for orders upfront.

This has caused “shortages of necessary ingredients across the company’s portfolio,” Revlon’s chief restructuring officer Robert Caruso said in the filing. “For example, one tube of Revlon lipstick requires 35 to 40 raw materials and component parts, each of which is critical to bringing the product to market,” he added.

As well as the Revlon brand, the company also owns well-known names such as Elizabeth Arden, Almay and Cutex, and fragrances fronted by Christina Aguilera and Britney Spears. In recent years, Revlon has faced increased competition from new brands like those backed by celebrities such as Kylie Jenner’s Kylie Cosmetics and Rihanna’s Fenty Beauty.

By filing for Chapter 11 bankruptcy protection in the US, Revlon will be able to continue to operate while it is working out a plan to repay its creditors. Revlon’s president and chief executive Debra Perelman said the bankruptcy filing will allow the company to “offer our customers the iconic products we have delivered for decades, while providing a clearer path for our future growth”.

However, the New York Stock Exchange said on Thursday that it had started the process of removing the company’s shares from its platform.

Revlon was formed in 1932 by brothers Charles and Joseph Revson and Charles Lachman and started selling nail polish soon after. By the mid-1950s it had become an international brand. It was bought by billionaire businessman Ronald Perelman’s MacAndrews & Forbes in 1985. Revlon now sells its products in more than 150 countries.

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