The incoming class of 2022-23 at MICA, Ahmedabad – Management school for Strategic Marketing and Communication, has more female students than male students. The admission for the programmes saw an enrollment of 244 students across all three programmes- PGP, CC, And FPM, Out of them, 124 are female students. The highest number of students are from Delhi and Maharashtra (40 each), followed by Gujarat (23), Haryana (11), Madhya Pradesh (9), and Jharkhand (8). Student age varies from 21 to 25 and 54% of the batch have prior experience.
The new batch across all three programmes ~
flagship PGDM-C and PGDM, Crafting Creative Communications (CCC), and Fellow Programme in Management (FPM) comprise 51% of female students. Of 244 students across all programmes, 124 are females and 120 are males.
The institute has an established legacy of drawing a diverse group of learners. The new batch has students from Pharma, Hotel Management, Architecture, Fashion Technology, Law, Finance, Ayurveda, and Journalism . Apart from Arts, Commerce, Technology, and Sciences.
Prof.Taral Pathak, Co-Chair of Admissions at MICA, said, “With data becoming central to a manager’s decision making across all fields including marketing and marketing communications, it is heartwarming to see candidates with core finance, pure science background, and other professional qualifications like architecture, CA, law to sit along and share ideas in the MICA classroom. Now that’s what I call a teacher’s delight. True Diversity.”
Dr.Shailendra Raj Mehta, President & Director, MICA, said, “Our new batch of students strengthened the now widely acknowledged fact of MICA being among the most gender-diverse B-schools in the country, with a gender ratio of 50:50 at most times. This is because of our uniquely designed entrance test, MICAT, which tests analytical and creative skills. As a result, without any preference being granted to them, they stand out in our tests.”
The current PGP batch of 206 students has 106 male students and 100 female students. About 80% of the PGP class comprises students in the age group of 21-25 years. And Of 206 students, as many as 54 percent come with prior work experience. Thus, the quantum of fresh-out of college students in the batch is 44%. The PGP batch comprises 31% engineers, 27% Commerce graduates, 14% from Arts and 9% from Sciences.
For the CCC programme, 60% of the batch are girls whereas the FPM batch has 80%, female scholars.
Prof.Ruchi Tewari, Co-Chair of Admissions at MICA, said, “Diverse footprints across all facets are integral to MICA.The layered selection criterion ensures room for all like a written test rigorously checks for aptitude while the last leg – Group Exercise and Personal Interview offer avenues for self-expression in a safe and relaxing environment. With a clear emphasis on ‘doing’ over ‘knowing,’- we can recruit excellent talent which is agnostic to any biological, social, cultural or academic privileges or biases”.