The Adani group’s digital platform, Adani One, has introduced the first co-branded credit cards with airport-related advantages on Monday. The Adani Group’s entrance into the retail financial industry is signified by this strategic alliance with ICICI Bank.
On the announcement, Director of Adani Group, Jeet Adani, said: “This unique partnership with ICICI Bank and Visa will set a new benchmark in customer experience and showcase our commitment to innovation and excellence. The Adani One ICICI Bank Credit Cards are a window to a seamless digital ecosystem. By leveraging the Adani One platform, which integrates physical B2C businesses into the digital world, users will experience unparalleled convenience and accessibility.”
Adani One ICICI Bank Signature Credit Card and Adani One ICICI Bank Platinum Credit Card are the two available types. The cards come with a sizable rewards system.
The Adani One app, which allows users to book hotels, flights, trains, buses, and taxis, is one of the Adani Group’s consumer platforms, where the cards provide up to 7% Adani Reward Points on spending.
For use in Adani-managed airports, CNG pumps, electricity bills, and Trainman, an online train booking platform, the rewards are uncapped.
Free airline tickets and airport perks like “Pranaam Meet and Greet Service,” VIP lounge access, porters, valets, and premium parking are among the cards’ welcoming perks.
In addition to incentives like free cinema tickets and Adani Reward Points on groceries, utilities, and foreign expenditures, cardholders can enjoy privileges including discounts on duty-free shopping and food and beverage purchases made at airports.
The Adani One ICICI Bank Signature Credit Card has an annual fee of 5,000 rupees with joining benefits worth 9,000 rupees, while the Adani One ICICI Bank Platinum Credit Card has an annual fee of 750 rupees with joining benefits worth 5,000 rupees.
The partnership is the Adani Group’s first venture into the financial industry.
“This partnership aims to provide customers with an enhanced and seamless payment experience while unlocking a world of exclusive privileges. Through this collaboration, Adani One is committed to empowering individuals, ensuring they have access to the financial tools and resources needed to thrive in today’s dynamic economy,” the company said in a statement.
Rakesh Jha, Executive Director, of ICICI Bank, said: “We believe that our focus on ‘Customer 360’, backed by our digital products, process improvement and service delivery enables us to offer holistic solutions to customers in a seamless manner and grow market share across key segments. The launch of the co-branded credit cards, in association with Adani One and Visa, is in line with this philosophy. Through this launch, we intend to offer our customers rewards and benefits across the Adani Group’s consumer ecosystem, and strengthen the Bank’s credit card portfolio.”
