The number of Indian artists and watchers on YouTube is enormous and growing daily. Playback singers from Bollywood predominate on this platform, as expected. Alka Yagnik, an Indian singer, has made a new accomplishment on this platform in the last year. She is currently the artist on YouTube with the highest worldwide streams (2022).
Alka Yagnik amassed a staggering 15.3 billion YouTube streams last year, or an average of 42 million per day, according to the Guinness Book of World Records. The record book further reported that “Kolkata-born Yagnik, 56, has been the most popular artist on the platform for the past three years, with 17 billion streams in 2021 and 16.6 billion in 2020.”
“She sits atop YouTube’s 2022 global rankings, ahead of second-placed Bad Bunny (Puerto Rico), who received 14.7 billion streams. A trio of male Indian singers completed the top five: Udit Narayan (10.8 billion), Arijit Singh (10.7 billion), and Kumar Sanu (9.09 billion).”
BTS (7.95 billion) and BLACKPINK (7.03 billion), two South Korean megastars, made it into the top 10, according to the GWR, but other well-known musicians had to settle for positions farther down the list: Drake (2.9 billion) was in 50th place, followed by The Weeknd (5.7 billion), Taylor Swift (4.33 billion), and Drake (5.7 billion).
Yagnik, who has won Best Female Playback Singer seven times at the Filmfare Awards, closed the year strong with 366 million streams, considerably beating Bad Bunny (258 million) and Narayan (249 million). She has held the top spot on YouTube’s weekly music list since October 2022.