Apple’s highly anticipated electric vehicle (EV), code-named Project Titan, has hit a new bump in the road with a delayed release date of 2028. Originally envisioned as a fully autonomous car without a steering wheel, the project has undergone significant changes under the leadership of Vice President Kevin Lynch since 2021.
The most notable shift is the scaling back of self-driving ambitions. Instead of Level 4 autonomy, the 2028 Apple car will offer features similar to Tesla’s Autopilot, requiring driver attentiveness and intervention (Level 2+). This adjustment reflects the complexities and regulatory hurdles surrounding fully autonomous driving technology.
Bloomberg reports suggest Apple’s board, led by CEO Tim Cook, faced pressure to solidify Project Titan’s future last year, with concerns even raised about its potential cancellation due to the lack of a concrete prototype. While Lynch’s leadership instills hope for progress, some employees reportedly fear the car might lack the groundbreaking innovation that has characterized Apple’s past successes. The report hints at possible internal skepticism, with some viewing the EV as a “me-too product” replicating existing features rather than offering revolutionary advancements.
Despite the challenges and delays, Apple’s commitment to Project Titan remains evident. The 2028 release date, while later than initial projections, signals the company’s continued pursuit of its electric vehicle ambitions. Whether the final product will live up to Apple’s reputation for innovation and capture the market’s imagination is a question that only time will answer.
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