BTS maybe on a hiatus as a pop group but creativity is known to spill-over other avenues as well. For the band’s followers, here comes good news: Walt Disney Company Asia Pacific is bringing BTS on to Disney’s streaming services following a partnership with global entertainment lifestyle platform HYBE (rebranded from Big Hit Entertainment in March 2021). In total, the agreement includes global distribution of five major content titles from HYBE. This strategic collaboration will allow Disney to introduce a series of new titles from HYBE over the next few years.
Three of HYBE’s projects coming to Disney’s streaming services include:
- BTS: PERMISSION TO DANCE ON STAGE – LA: This exclusive cinematic 4K concert film features BTS’ live performance in Los Angeles’ Sofi Stadium in November 2021. Performing Billboard hit songs “Butter” and “Permission to Dance,” this was the first time in two years since the pandemic that the band met fans in person.
- IN THE SOOP: Friendcation: An original travel reality show with a star-studded cast including V of BTS, Itaewon Class’ Seo-jun Park, Parasite star Woo-shik Choi, Hyung-sik Park, and Peakboy. The program features the five friends venturing on a surprise trip and enjoying a variety of leisure and fun activities.
- BTS MONUMENTS: BEYOND THE STAR: This original docu-series follows the incredible journey of 21st century pop icons BTS. With unprecedented access to a vast library of music and footage over the past nine years, the series will feature the daily lives, thoughts and plans of BTS members, as they prepare for their second chapter. The docu-series will be available exclusively on Disney’s streaming services in 2023.
Watch the announcement here:
As the streaming war is heating up, media companies are upping their game. In 2021, Disney+ doubled on local content with 20 new local APAC content titles which included 18 originals done in collaboration with content creators from Malaysia, Indonesia, Japan, South Korea, Greater China, Australia and New Zealand. This was part of Disney’s ambition to greenlight over 50 APAC originals by 2023.
“We are thrilled to be collaborating with Hybe to showcase their original content created with powerful artist IP on our global streaming services including Disney+,” said Jessica Kam-Engle, Disney’s APAC head of content. “This collaboration represents our creative ambition – to work with iconic content creators and top stars in the Asia Pacific so their talent can be enjoyed by mainstream audiences in multiple ways.”
Also Read: J-Hope’s Arson Burns Fans With Scorching Clicks, Dark Energy