Bumble, a prominent online dating platform in India, has introduced a fresh dating phenomenon known as ‘UnMasqueing’ for this Halloween season. ‘UnMasqueing’ signifies the abandonment of masks and pretenses, embracing genuineness and one’s true self when engaging in dating, with the aim of establishing meaningful and healthy relationships.
Amid the vibrant Halloween celebrations, Bumble’s recent study reveals that Indians overwhelmingly favor authenticity over adopting disguises and facades when dating. A substantial 68 percent of surveyed individuals in India express a preference for dating someone who remains true to themselves, even when differing in viewpoints.
The survey participants conveyed a strong inclination for prospective partners who eschew disguises and exhibit authenticity from the very first date. Their rationale includes the establishment of trust from the outset (45 percent), the opportunity for both individuals to assess long-term compatibility (44 percent), and the promotion of candid, meaningful conversations (41 percent).
The study conducted by Bumble delves into the motivations behind adopting disguises while dating:
- 53 percent of Indian participants admit to considering a façade to enhance their appeal.
- 42 percent of respondents acknowledge projecting a façade of confidence.
- 34 percent of those surveyed confess to presenting a facade of intelligence.
- 32 percent of participants indicate donning a façade of humor during dating encounters.
Samarpita Samaddar, India communications director for Bumble, emphasizes the allure of being one’s genuine self, especially within the context of love and relationships. She underscores the importance of authenticity, asserting that it paves the way for meaningful conversations and enables others to appreciate individuals for who they truly are.
Bumble’s findings reflect a growing inclination among Indian daters to prioritize authenticity and genuine connections over superficial impressions and pretenses when seeking romantic partners.
*Research Methodology: This research was commissioned by Bumble and conducted by Censuswide. It involved a sample of 2,003 adults aged 18-40 from various gender identities across 10 cities in India between September 5, 2023, and September 8, 2023. Censuswide adheres to the Market Research Society’s guidelines and principles, based on ESOMAR principles.