The Delhi High Court issued an interim order on Friday prohibiting any individual from using actor Amitabh Bachchan’s voice, image, or any other trait that is exclusively identifiable with him.
The order came in response to a lawsuit filed by the veteran actor alleging exploitation of his celebrity publicity rights by several individuals, including those behind a KBC lottery. Bachchan hosts the popular television game show Kaun Banega Crorepati (KBC).
Justice Navin Chawla stated that it is undeniable that Bachchan is a well-known personality and is likely to suffer an irreparable loss and disrepute if relief is not granted at this time.
The plaintiff has established a prima facie case, in the judge’s opinion, for the granting of ex parte interim relief.
The court ordered telecom authorities to take action to remove websites that contained content that violated Bachchan’s rights. It also ordered telecom service providers to block access to phone numbers that were broadcasting infringing messages.
According to senior advocate Harish Salve, injunction relief is sought not only against the individuals named in the lawsuit but also against john doe parties or unknown parties who may be exploiting Bachchan’s publicity rights.
He stated that, in addition to the lottery, domain names were registered in the actor’s name; there was an Amitabh Bachchan Video Call and even T-shirts with his photographs.