Diwali is literally and figuratively a festival of lights. It is a time when people get to gather to light crackers, create colourful rangolis and engage in Pujas and Aartis at their homes. However, it is not just limited to that. These festivities somehow bring people closer, leaving them with a sense of belongingness and gratitude. It is festivals like these that add a bit of spice and liveliness to our mundane routine lives.
Along with personal enjoyments, this festival is also a boon for the e-commerce industries to boom. It presents itself with an opportunity for business firms and agencies to come up with creative and moving ad campaigns that don’t just focus on selling their product, but also on giving out a solid social message through it.
After all, the aim is scouring through the prejudices and negative beliefs limiting us and erase those with lights and Diyas.
We have curated a list of some thought provoking Diwali Ads with creative hashtags that will either make you ponder upon your definition of Diwali or leave you with a warm squishy feeling in your heart.
- Amazon India | #DeliverTheLove
Amazon India released an ad on October 28 with a hashtag DeliverTheLove which received much
admiration from the viewers.
The story emphasises on those special relationships with no labels that are bonded only with threads of love.
Priyanka Chaturvedi, a Member of Parliament shared Amazon India’s Diwali Ad appreciating the creative agency for coming up with an extremely moving ad campaign.
2. Realme | #HopeForGreatThings
This heart-warming story will remind you of people you’ve lost or of people who have lost
their loved ones and leave you teary-eyed.
3. Cadbury | NotJustACadburyAdCampaign
The pandemic has been tough on businesses – small or big. While big businesses managed to spring back from the loss, small-scale businesses stumbled to be back on their feet. Cadbury released an ad campaign featuring its brand ambassador, Shahrukh Khan promoting some small businesses.
4. HP | #YeDiwaliDilWali
Laxmi poojan is another one of Diwali festivities carried out in Hindu households with an intention to invite health, wealth and prosperity. HP India came up with an interesting way to again cast a light on spreading happiness through the tradition this Diwali.
