Elon Musk, CEO of the social media platform X, has set his sights on YouTube. Musk announced plans to launch a TV app next week for Amazon and Samsung users, allowing them to watch long-form videos on their smart TVs. This move signals X’s entry into the competitive video streaming market, currently dominated by YouTube.
The news comes on the heels of X’s rollout of video and audio calling features last October. Musk’s vision for X extends beyond social media, aiming to transform it into a “super app” offering a variety of services, including messaging and peer-to-peer payments.
Reports suggest the upcoming TV app might resemble Google’s YouTube app, hinting at X’s direct competition with the video giant. To bolster its video content, X has been partnering with prominent figures like former news anchors Tucker Carlson and Don Lemon, underlining its focus on video-driven content.
However, X faces challenges. The platform has struggled to attract advertisers since Musk’s acquisition in 2022, likely due to controversies surrounding the platform.
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