JioMart Collaborates with Jharkhand Artisans to Boost Indigenous Craftsmanship

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JioMart Collaborates with Jharkhand Artisans to Boost Indigenous Craftsmanship

| Updated: June 24, 2024 16:14

JioMart, the e-marketplace arm of Reliance Retail, has taken a significant step toward empowering small-scale sellers and artisans by partnering with JASCOLAMPF (a State Govt Emporium from Jharkhand) and JHARCRAFT (a government undertaking in Jharkhand). This collaboration aims to uplift Jharkhand’s artisans and expand their reach nationwide through the JioMart platform.

Numerous artisans from towns and cities in Jharkhand, including Gumla, Saraikela, and Palamau, have joined the JioMart marketplace. They now have the opportunity to showcase their handcrafted products and connect with customers across India.

Jharkhand Women Artisans Masterfully Crafting Cotton Handlooms

JASCOLAMPF, the State Govt Emporium, gains unprecedented visibility and marketing support through this collaboration. Millions of JioMart customers can explore and purchase GI-tagged products, including woodcrafts, bamboo items, Dhokra artifacts, terracotta pieces, Lac bangles, handloom textiles, Zardozi work, Tasar sarees, men’s shirts, unstitched dress materials, handcrafted bags, bed sheets, paintings, and home decor—all reflecting the rich heritage of Jharkhand.

This initiative aligns with the ‘vocal for local’ ethos, championed by Prime Minister Narendra Modi, promoting self-reliant India (Aatmanirbhar Bharat).

Rakesh Kumar Singh, Managing Director of JASCOLAMPF, emphasized the remarkable skills of Jharkhand’s artisans and weavers, passed down through generations. He believes that this collaboration will not only elevate local craftsmen but also benefit other MSME manufacturers in Jharkhand, fostering growth and innovation.

Ashwini Sahay, Deputy General Manager of JHARCRAFT, expressed excitement about launching on an indigenous platform like JioMart, which understands the unique needs of homegrown products. The move underscores their commitment to enriching the JioMart marketplace with diverse art forms, preserving India’s cultural richness.

Artisans crafting exquisite Tasar silk saree

Since its inception in 2022, JioMart has empowered over 20,000 artisans and weavers nationwide. By partnering with governmental bodies, it continues to bridge the digital divide and support local art through initiatives like Craft Mela.

Certainly! Here’s a concise overview of JioMart:

JioMart: Launched by Reliance Retail in 2020, JioMart is an indigenous e-tail platform that aims to empower entrepreneurs and strengthen India’s small and medium-sized business (SMB) community. It provides a convenient, home-grown e-marketplace experience for both sellers and buyers. With over 2 million products across 20+ categories, JioMart is set to transform digital commerce in India. In 2022, it expanded horizontally, offering products from electronics to fashion, beauty, and home décor. Notably, JioMart has onboarded Reliance-owned brands like Urban Ladder, Reliance Trends, Reliance Jewels, and Hamleys, further enhancing its selection.

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