Korean Brand Apologizes For “Editing” Jungkook’s Skin Tone

| Updated: May 26, 2022 10:38 am

The BTS boys recently signed on as ambassadors of a Korean brand and were featured in an ad. Their picture wasn’t received well by ARMY, the group’s fandom, after they noticed Jungkook’s tattoo on his ring finger was blurred. Responding to the backlash, the brand apologised on social media and shared a fresh, unedited picture of BTS.

Among the many other brands endorsed by BTS, are Samsung, Louis Vuitton, McDonald’s, Coway, Hyundai, Bodyfriend, Tokopedia, Xylitol, KB Kookmin, BankVT Cosmetics, Fila, Puma, Chilsung, Cider and Kloud.

Sharing the new picture, the company clarified that they didn’t intend to disrespect Jungkook. “Hello everyone, here’s the revised version of the previous photo. There was a mistake while editing the skin tone and there was no intention to disrespect the artist. As we promised, this kind of mistake won’t take place again. We always respect our brand ambassador,” tweeted the brand and tagged the official Twitter account of BTS.

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Reacting to the apology tweet, a fan commented, “Why would you even edit that?” “When will it be fine to accept natural skin tones in photos?” questioned another one. “I didn’t even notice the mistake,” added someone else. This apart, the ad campaign had also grabbed ARMY’s attention as Jungkook debuted with his most unusual hairstyle—a mullet. While some fans praised the hairstyle, others quickly pointed out that it was not real hair, but extensions.

BTS’s upcoming anthology album “Proof” releases on June 10. The album is a compilation of previous tracks and three new numbers.

Also Read: Jungkook Hates Being Called “Oppa,” Likes “Baby”, Jungkook’s New Mullet Hairstyle Pierces Through Mushy Fans

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