A study of 85 million Android smartphones by Booble AI found that the majority of men in India love to use gaming apps, whilst women prefer food and messaging apps.
Only 11.3% of Indian women are using smartphones to access payment applications, according to a Bobble AI analysis, despite a 50% increase in smartphone usage time in India last year, and a steadily expanding women’s workforce.
Women are less interested in gaming apps than men are. According to the analysis, only 6.1% of women use gaming apps regularly. “Even though the usage of apps by women is low in general, the participation in the usage of communication apps (23.3 per cent), video apps (21.7 per cent) and food apps (23.5 per cent) is comparatively higher,” the report said.
“The concentration of women using payment apps (11.3 per cent) and games (6.1 per cent) was found to be the lowest in comparison to men using these applications.”
The mobile market intelligence division at Bobble AI, a conversation media platform, conducted the study in a “privacy-compliant” manner utilising first-party data encompassing a sizable base of more than 85 million Android smartphones, it was noted.
According to Bobble AI, the analysis looked at the data from 2022 and 2023 to analyse mobile usage trends and the shifting mindshare of Indian consumers.
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