Marking the celebrations for the auspicious festival of Navratri, 7 UP – the refreshing clear drink launched its all-new limited edition festive packs in Gujarat, featuring the quirky, curly-haired brand mascot Fido Dido.
Over the years, the autumn festival of Navratri has metamorphosized into an event of stupendous scale with thousands of people coming together to sing, dance, and make merry. 7UP’s limited packs labels reflect the grandeur and vibrance of the festival as these labels are adorned in beautiful hues of red, green, and many other motifs from the festivities. The autumn colors of the packs also symbolize doing away with the old and ushering in fresh thinking in the days ahead.
Speaking about the new packs, Naseeb Puri, Senior Brand Marketing Director, Flavors, PepsiCo India, said that Navratri is truly a vibrant experience, especially in Gujarat. He further said that with 7UP and Fido Dido, they wanted to participate in this rich culture and celebrate the spirit of Navratri and capture the Navratri vibe & do our part in adding further even more freshness to the festive celebrations this year.
The exquisite Navratri-inspired labels will be used across 600 ml, 750ml, 1.25 L, and 2.25 L packs of 7UP and will be available across all modern trade outlets and select e-commerce channels.
