The Adani Group on Tuesday announced the launch of its latest film, “Journey of Dreams,” as part of its “Hum Karke Dikhate Hain” series. The film highlights the transformative role of Adani Ports and pays tribute to the determination and resilience of India and its people.
According to a statement from the Adani Group, the film emphasises how Adani Ports supports businesses, both large and small, by providing seamless connectivity and world-class facilities.
The company stated that Adani Ports and SEZ Limited (APSEZ) is not just India’s largest integrated ports and logistics company but also a key driver of economic growth, facilitating efficient movement of goods across the globe.
The film begins with a scene depicting a young man and his daughter watching a ship sail into the horizon. The daughter asks, “Jahaaz mein badi badi cheezein jaati hai na, papa?” (Ships carry big things, right?), to which the father replies, “Isme bade bade sapne bhi jaate hain” (Ships also transport big dreams). This sets the narrative for showcasing how shipping and logistics play a crucial role in realising aspirations.
As the story unfolds, the film highlights the role of Adani Ports in enabling traditional businesses to access global markets.
It features Namda toys, a handcrafted wool-felting craft from Gujarat’s Kutch region, demonstrating how efficient logistics help small businesses expand internationally. The journey of the father in the film symbolises countless small business owners whose dreams are realised through the connectivity provided by Adani Ports.
Ajay Kakar, Head of Corporate Branding at Adani Group, stated, “At Adani Ports, we are not just facilitating the movement of goods; we are creating pathways for dreams. Our commitment to providing world-class facilities and seamless connectivity ensures that both large and small businesses can flourish, driving economic growth and improving the lives of millions of Indians. The film beautifully illustrates how the ports act as beacons of hope, transforming dreams into reality and nurturing the aspirations of countless individuals and families across India.”
The film has been created by Ogilvy India.
Piyush Pandey, Chief Advisor for Ogilvy India, commented, “Big companies and big projects are never big enough unless they care for the community at large. A second piece in the series of human transformation stories, the Ports campaign captures Adani’s spirit of doing business with a human touch and how it positively impacts the common man.”
“Journey of Dreams” is the latest addition to the #AdaniHKKDH series, which aims to highlight the impact of Adani’s operations across various sectors. The film is set to be distributed across multiple platforms, including broadcast and digital media, to reach a wide audience.
Watch the full film here:
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