Apple Launches New Products: Take A Quick Glance

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Apple Launches New Products: Take A Quick Glance

| Updated: March 9, 2022 14:06

On Tuesday, Apple CEO Tim Cook unveiled many new products, including the third-generation iPhone SE, iPad Air 5, Mac Studio desktop with the M1 Ultra chip. Here’s a quick look at everything Apple announced at the Steve Jobs Theater in Apple Park.

iPhone 13 New Colours

The event started as Apple announced that they had added two new colours for its iPhone 13. Users can pre-order the iPhone 13 in “green” and the iPhone 13 Pro in “alpine green” starting Friday.

iPhone SE 5G

After months of rumours and discussions, Apple finally unveiled the third-generation iPhone SE. However, the new iPhone SE looks like the second generation. It retains the same 4.7-inch display, complete with a thick bezel and a Touch ID fingerprint scanner.

Although the new iPhone SE features A15 Bionic chip, the same processor is inside the iPhone 13. It has been launched in three colours Starlight, Midnight, and (PRODUCT RED). It also features 5G for super-fast uploads and downloads. The new SE also features Deep Fusion camera technology and Apple’s photographic styles.

It will retail for Rs 43,900 and will start selling from 18th March.

iPad Air 5

Apple also unveiled the iPad Air 5. Like iPhone SE, the iPad Air looks exactly like its predecessor, but from the inside, it is powered by the M1 chip, the processor used in the ultra-premium iPad Pro and MacBook Air models. It also has optional 5G support.

Its front-facing camera has been upgraded to a 12-megapixel with a wide-angle lens, enabling a feature called Center Stage that keeps you in the frame on your video calls.

It will cost Rs 54,900 and will also start selling from 18th March.

M1 Ultra chip

Apple has announced a new chip called M1 Ultra, which the company says is the most powerful desktop processor globally. Apple said it has more transistors than any other PC chip and includes a 64-core graphics processor. Apple currently sells Macs with M1, M1 Pro, and M1 Max chips.

Mac Studio

The Mac Studio is a brand new desktop Mac in years. However, it is not a high-end Mac like it was rumoured previously. Instead, it is a display less Mac, a cube-shaped aluminium box with USB-C ports and an SD card slot on the front.

The Mac Studio brings back memories of the G4 Cube, a premium Mac unveiled in 2000. The device is taller than the current Mac mini. The additional height is used to keep the computer’s temperature low.

The Mac Studio with the M1 Max chip starts at Rs 1,89,900. The model with an M1 Ultra begins at Rs 3,89,900.

Studio display

Apple also announced a standalone display called Studio Display. The display is a 5K display at 27-inches. The Studio display features three USB-C ports and a single Thunderbolt port.

The Studio Display starts at Rs 1,59,900.

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