Country’s leading electric scooter manufacturer Ather Energy has singed multi year deal with newly formed Indian Premier League Team “Gujarat Titans” as their principle partner. The name of the brand will be seen on the front of the Gujarat Titans jersey.
On this partnership, Avneet Singh Phokela Chief Business Officer of Ather Energy said “Being relative newcomers in our respective fields, what binds us are shared values of fearlessness and positivity, and a hunger to make a difference in our highly competitive environments. ” Further tenure details of the deal has yet not been disclosed.
Ather Energy’s officially tweeted on their Twitter account about this deal by sharing a post which says “Titans of the future come together”.
On this Colonel Arvinder Singh, COO of Gujarat Titans said “The blend of youthfulness and strategic thinking that Ather Energy projects resonates with us as a team as we embark on a journey with youthful spirit and determination in mind to make our mark in the league.”
IPL is the best platform to market the brands hence we see new brands joining every year on this context Avneet Singh said “The scale and reach of IPL provides a great platform for us to rapidly drive awareness and familiarity for the brand across the country, as we expand our geographic footprint. Beyond just reach numbers, the IPL has the unique advantage of being a sporting event whose appeal cuts across age and gender boundaries, engaging the entire household This gives us the opportunity to introduce our scooters to a larger audience and accelerate the adoption of EVs across the country.”
