Puff and Phelps recently released their celebrity brand valuation report for the year 2021. Virat Kohli has emerged as the most valued celebrity in India. This is a great feat because he has left captainship in all formats of the game and it has been a long since he has scored a hundred in international cricket. This is the fifth consecutive year that he is topping the list.
Kohli tops the charts with a brand value of $ 185.7 million whereas Ranveer Singh with a brand value of $ 158.3 million and Akshay Kumar with a brand value of $ 139.6 million are at number two and three spots.
Branding expert Seth Godin said it best when he said, “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories, and relationships of one brand over the alternatives.”
The way these celebs have weaved a perfect story and how they have developed a perfect rapport with their audience has turned it into an immense value for the celebrities on the list.
Gangubai Kathiawadi actress Alia Bhatt is the youngest on the list of the top ten celebrities. Alia has jumped two places and is currently the fourth-highest valued celebrity in India with a brand value of $ 68.1 million.
The oldest on the list is Amitabh Bachchan with a brand value of $ 54.2 million. Aging like fine wine, Big B is still giving youngsters a run for their money with his acting skills and charisma.
Deepika Padukone is another actress in the list of top 10 with a brand value of $ 51.6 million. Though she has dropped two places and currently is at 7th place on the list but She and her husband Ranveer Singh have a combined brand value of $ 209.9 million.
It’s impossible to talk about individual brands without Captain Cool MS Dhoni. Dhoni has jumped 6 places and is now in the top five with a brand value of $ 61.2 million. His brand value talks about his charisma as he retired from all forms of cricket (except IPL) in 2020.