MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communications, today announced another unique milestone as it, along with upGrad, launched the its 50th Advanced Certificate in Digital Marketing and Communication program. The online program conducted in partnership with upGrad, which is country’s EdTech major, has seen great success in just past five years.
Dr. Shailendra Raj Mehta, President and Director, MICA, said, “We are pleased with our collaboration with upGrad, which has helped us create a skilled talent pool through our online program. All these years of
partnership have yielded strong results in terms of career outcomes for our learners, and as we progress from here, we can expect a skilled crop of marketing professionals to emerge as the next-gen leaders for addressing the future industrial challenges.”
As per upGrad Data Labs, 87% of upGrad learners who have completed the digital marketing program in Q3FY22 have attained meaningful career outcomes in salary hikes, promotions as well as job switches, across top Indian and international companies.
Mayank Kumar, Co-founder and MD, upGrad, praised the innovative and advanced attitude of MICA towards education that has led to such a successful partnership. He said that the times are such that online education is in the forefront of all fields and has emerged as a viable option to skip career redundancy. Furthermore he stated, “What started years back is now reaping dividends. The 10,000+ learners who trusted us in their journey testify to the flexibility and feasibility the program offers.”
Preeti Shroff, Dean, MICA, said, “MICA and upGrad partnership offers online learning innovations in Digital Marketing Program certification that includes subject specializations. The goal is to provide excellence in skills development and life-long learning for many mid-career professionals across industry sub-sectors. The content is designed and delivered by the senior MICA faculty and industry experts.”
