Reliance Consumer Products Limited (RCPL), a subsidiary of Reliance Retail Ventures Limited (RRVL) specializing in fast-moving consumer goods (FMCG), today announced the expansion of its indigenous made-for-India consumer packaged goods brand ‘INDEPENDENCE’ to North India.
The primary objective of ‘INDEPENDENCE’ is to offer genuinely Indian solutions to address the everyday needs of Indian consumers. The brand encompasses a diverse range of products, including edible oils, grains, pulses, packaged foods, and other essential items. After an immensely successful initial launch in Gujarat, ‘INDEPENDENCE’ products are now readily available to consumers in Punjab, Haryana, Delhi NCR, Uttar Pradesh, Uttarakhand, and Bihar.
RCPL, drawing on the core values of Reliance Industries (RIL), strives to empower Indian consumers by providing them with high-quality products developed indigenously at affordable prices. ‘INDEPENDENCE’ products are carefully crafted with a deep understanding of the specific requirements of local consumers. A significant segment of the Indian population seeks a dependable FMCG brand that offers a wide range of top-notch products at affordable prices, and ‘INDEPENDENCE’ aims to bridge that gap.
The product lineup of ‘INDEPENDENCE’ includes essential items like atta (flour), edible oil, rice, sugar, glucose biscuits, and energy toffees. By offering nutritious and delicious food options, ‘INDEPENDENCE’ aims to cater to the needs of every Indian household. Furthermore, RCPL is actively collaborating with trade partners, such as manufacturers and kirana stores, to foster shared prosperity and provide them with enhanced business opportunities.
In the upcoming months, the company has ambitious plans to expand its distribution network across online and offline channels, reaching out to a broader consumer base throughout the country. This expansion will further strengthen RCPL’s versatile FMCG portfolio, which includes renowned brands like Sosyo Hajoori, Lotus Chocolates’ confectionery range, Sri Lanka’s leading biscuit brand Maliban, as well as daily essential products under their own brands, including ‘INDEPENDENCE.’
As RCPL paves the way for the nationwide availability of ‘INDEPENDENCE’ products, it demonstrates their commitment to empowering Indian consumers and addressing their unique needs while establishing a diverse and comprehensive FMCG portfolio.