With the opening of it’s first store, the 18,000 square feet house of brands with a curated collection of at 1 MG-Lido Mall, MG Road, Bengaluru. Reliance retail has presented AZORTE to the world.
Akhilesh Prasad, CEO, Fashion and Lifestyle – Reliance Retail, said, “AZORTE offers wardrobe must-haves for the fashion-forward customers of new India. The store has best-in-class tech interventions that will enhance the customer journey leading to a superior shopping experience.”
Targeted at the mid-premium fashion segment which is one of the fastest growing consumer segments, Azorte looks to catering the millennials and the Gen-Z demands for the latest of international and contemporary Indian fashion.
Azorte is in sync with the multi-format approach of Reliance Retail’s approach to address all consumer segments in it’s fashion and lifestyle portfolio. Azorte stores would house own and own and co-created lines in elegantly designed premises. The focus would be to bring delight to the customers by making them discover the human touch through in-store fashion consultants.
Azorte will display premium international and contemporary Indian fashion merchandise. Following the best of global trends and contemporary Indian fashion, it will be having a unique take on style ranging from western and Indian wear to footwear, fashion accessories, home, beauty, and more.
The Azorte stores would have a presence across key markets in India over the coming months. The new store format has tech-enabled interventions such as smart trial rooms, fashion discovery stations, endless aisles, and self-checkout kiosks for fashion-forward consumers. “AZORTE is India’s first fashion NeoStore that offers high-street fashion with on-trend styles and classics reinvented” Rakesh Jallipally, VP & Business Head, AZORTE, said.
Reliance Retail, the largest retailer in India with the widest reach has been listed amongst the fastest growing retailers in the world in Deloitte’s Global Powers of Retailing 2022 index.