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This Wine Brand Is the World’s Most Admired

| Updated: January 7, 2024 18:14

For the first time in 13 years, an Italian wine has topped the list of the most admired wine brands in the world.

Italy’s renowned Marchesi Antinori wine dynasty, one of the oldest wine companies, based in Florence recently received the title of “World’s Most Admired Wine Brand.”

Determined by experts across six continents, this honour is the first time an Italian wine has received in last 13 years.

The family’s 600-year history in Tuscany has seen a smooth transition from tradition to innovation, with the balance evident in wines like Tignanello, marking the Renaissance of Tuscan wines in the 1970s.

Besides their internationally popular wines, the Marchese also broke the patriarchal tradition of passing the business to male heirs. In 1980, Antinori assumed that none of his three daughters would be interested in pursuing winemaking which led him to selling the company to a brewing operation. Upon realising that this assumption couldn’t have been any far from the truth, 10 years later, he bought back the company which continues to bear the family name even today.

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