Twitter has suspended the recently started $ 8 subscription scheme. The scheme had been announced days after Elon Musk took up reigns at the Twitter head office. But the subscription program has been suspended due to bogus accounts opened in the name of some big brands.
However, existing subscribers will be able to access their accounts.
The company has also reintroduced official badges for high-profile accounts. The grey badge reappears under the profiles of approved businesses and major media outlets. It was rolled out earlier this week before the identification marker was removed.
Twitter is trying to solve the problem of imposter accounts that increased manifold after the company allowed the blue check mark verification to customers paying the subscription fee.
An account claiming to be Nintendo Inc. posted a picture of Super Mario showing the middle finger, while another, posing as pharma giant Eli Lilly & Co., tweeted: Insulin is now free. An account in the name of Tesla Inc. made jokes about the car manufacturer’s safety record.
“Official” label has now been added to some genuine accounts to identify accounts opened in someone’s name. Musk tweeted the same day that parody accounts should have “parody” mentioned in the account name itself.
Musk, the world’s richest man, is facing challenges since his $44 billion takeover of Twitter last month as top advertisers have pulled out.
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