Gujarat based AMUL is cornered in a political slugfest in Karnataka with Congress claiming that the BJP government was trying to scuttle the local Kannada brand Nandini to pave way for a utterly butterly AMUL entry in the Southern State.
State Congress chief DK Shivakumar on Saturday emphasised that his party was against AMUL’s entry in Karnataka. Our regional brand Nandini is much better than AMUL, he claimed, adding that Nandini will protect Karnataka farmers’ interests better.
We don’t need any Amul..our water, our milk, and our soil is strong,” Sivakumar was quoted saying.
Like Gujarat based AMUL (Anand Milk Union Limited), The Karnataka Milk Federation (KMF) sells milk and curd in the state under the brand name ‘Nandini’. AMUL was founded in 1946 and currently has over Rs 52,000 crore revenue. Amul spearheaded India’s White Revolution, which made the country the world’s largest producer of milk and milk products and now AMUL is available in overseas markets too.
Recently, AMUL had a teaser campaign in Bengalaru raising concerns about their regional brand Nandini’s future. The Amul vs Nandini war has raged ever since union home and co-operatives sector minister Amit Shah initiated speculations of a merger between the KMP and Gujarat’s AMUL brand during a visit to Karnataka about four months back.
Twitter has since then periodically seen hashtags like #GoBackAmul, #WelcomeAmul and #SaveNandini unfolding on Twitter.
On Friday, congress leader and former chief minister of Karnataka Siddaramaiah urged Kannadigas to boycott Amul products. Today, State Congress Chief D K Sivakumar reiterated his party’s stand on the AMUL brand.
Karnataka goes to polls in May.
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