After engaging and full of information, day one of the Brand Fest second season, day two saw the industry veterans continuing their knowledge sharing sessions on Sunday.
The day two of the second season of the fest saw three main speakers- Marching Ants Advertising Pvt. Ltd.’s Rajeev Chudasma, Voot’ s Business Head and SVP- Chanpreet Arora and Capgemini’s Chief Fun Officer & Senior Director Marketing- Mike Murali. And a captivating performance by Mukt- the band was loved by all.
The first session on the magic of visual storytelling by Rajeev Chudasma was moderated by filmmaker Abhishek Jain. Rajeev Chudasma poured his heart out talking about the importance of the first communication of the film- poster.
The second session was a ‘Fireside Chat’ with Chanpreet Arora. It was moderated by India Film Project’s Ritam Bhatnagar. Chanpreet talked at length about her experience of bringing different brands in India and how every brand requires a different strategy. Her role in bringing F1 racing, Vice and other global brands in India are well-known but well crafted questions by Ritam saw Chanpreet share her extensive research based knowledge with the audience.
The third session on the topic of ‘Building a Happy Brand’ was held by Mike Murli. The engaging session was moderated by TiE Ahmedabad’s Piyalee Chattopadhyay. Mike asked the audience to create ‘smilestones’ instead of milestones. His ten commandments of happiness left the audience spellbound. Piyalee’s perfectly timed questions and Mike’s happiness philosophy made it a session that left the audience wanting it to never end.
The successful completion of the second season virtually under the leadership of Sanjay Chakraborty has already made audiences ask for the next physical season of the Brand Fest.
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