Twitter CEO Elon Musk revealed in a series of tweets on Saturday that customers of the company’s subscription service would see less advertising, including a tier that is ad-free.
Since Musk acquired control of the social network in October, 2022 there has been considerable economic uncertainty. Musk posted to his Twitter account, “Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks.”
And for those who choose it, “there will be a higher priced subscription that allows zero ads,” Musk added. That would be a fundamental shift from Twitter’s business model, which up until the mid-December debut of a paid subscription service relied on targeted advertising to generate income.
After Musk let go of almost half of Twitter’s 7,500-person employees late last year, the company’s advertising strategy has come under scrutiny. Concerns about the company’s lack of staffing to handle content filtering and frighten governments and advertisers arose as a result of the relocation.
Musk stated that his goal was to drastically cut expenses while increasing revenue and that Twitter Blue, a new subscription service that charges users for the coveted blue verification tick, will help him do this. According to a page on the business’s website, the service costs $11 per month in the United States and is compatible with both Apple’s iOS and Google’s Android mobile operating systems. Additionally, web subscriptions are offered for $8 per month or, at savings, $84 per year.
Currently, Twitter Blue is accessible in the US, Canada, the UK, New Zealand, Australia, and Japan. Mass layoffs, the reinstatement of blocked accounts, and the suspension of journalists who criticise the wealthy South African-born Elon Musk have all contributed to the instability that has gripped Musk’s Twitter.
Racist or offensive tweets also increased after Musk’s takeover, which attracted regulatory attention and drove away major advertisers, Twitter’s primary source of income.
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