The Talking Point: Mann Ki Baat is a monthly radio program of and by PM Narendra Modi, where he interacts with citizens of India on themes and issues that matters to the Nation.
The milestone: Is today… Sunday, April 30, Mann Ki Baat completes 100 episodes. This morning as Namo addressed the nation on the 100th episode the featured guests included those who appeared in earlier episodes, sharing the progress they have made.
A little rewind: Mann Ki Baat was first aired on October 3, 2014, the year the BJP came to power after the United Progressive Alliance’s 10-year rule, and PM Modi took charge. BJP-ruled states have made elaborate arrangements to celebrate the 100th episode of Mann Ki Baat. The party telecast the address at their offices and booths.
To celebrate the centenary: Tourism Ministry has announced “100 days Of Action” to mark the 100th episode. The activities include a design challenge for entrepreneurs to develop substitutes for single-use plastic items. Added, the Indian High Commission in London will also host a special screening of the milestone episode.
According to the PM: Mann Ki Baat is a reflection of Mann Ki Baat of crores of Indians, it is an expression of their feelings. In his opening remarks, Modi thanked the people of the country for making it a huge success. “Mann Ki Baat has been a catalyst in igniting numerous mass movements, be it Har Ghar Tiranga or Catch the Rain, Mann Ki Baat has enabled mass movements to gain momentum,” he claimed. He added that it gave him a solution to connect with the people and was not merely a programme but a spiritual journey for him.
In a nutshell: Mann Ki Baat highlights government and citizen action in priority areas and in turn encourages listeners to establish or participate in change-making initiatives in their own communities, with the aim to have a lasting and sustainable impact on the lives of people and the country.
The radio programme emphasises the role of start-ups and small businesses in achieving a self-reliant India. It encourages people of all ages to take action to promote social and environmental causes that matter most to them.
Each episode: …is tagged at Rs 8.30 crores. “On what basis the PM addresses the public, as and when need arises, through efficient officers, the decision is taken on three parameters — occasion, importance of the day, and requirement. These parameters are decided by the efficient manpower working on this subject day in day out,” director, advertising and visual publicity, Central Govt, Ravi Rama Krishna, had earlier stated.
Addressing the nation is solely the responsibility of Centre’s advertising and visual publicity department, and we are doing it with utmost perfection, he had submitted.
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