MICA Report Confirms OTTs Are Here To Stay.......

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MICA Report Confirms OTTs Are Here To Stay

|ahmedabad | Updated: May 7, 2022 17:22

The fourth edition of the Indian OTT Platforms Report 2021 – studying post-pandemic consumption – said men aged 15 to 24 watched more content than women. According to the survey, conducted by Ahmedabad’s premier academic institute MICA, 29 million subscribers had paid for 53 million OTT video subscriptions in 2020.

A huge deal of business inflow to OTTs is attributed to the ban on Chinese video-focused social networking service TikTok. Added, the thrust of indigenous short format films and documentaries seem to have well catered to the time-bound cinephile.  

The MICA report further noted that while crime thrillers dominated the content consumption genre, biopics were the most preferred among Indians. The report this year added edutainment platforms, social media platforms and two regional video platforms.

The survey, an initiative of the Centre for Media and Entertainment Studies (CMES), “aims to bridge the gap between academia and the media and entertainment industries through research-based solutions for enduring contemporary issues and problems”.

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