Businesses have been instructed by Twitter to pay $1,000 per month in order to keep their gold badges; those that fail to do so will see their check marks removed.
The Information says that the Elon Musk-led company, which is actively monetizing its platform through a variety of channels, would also charge an additional $50 per month to add badges to any account associated with the brand.
A screenshot published by social media expert Matt Navarra also implied that Twitter will impose a hefty $1,000 monthly fee. “Twitter is reportedly emailing businesses offering gold check mark verification for $1000 PER MONTH! And affiliate account verification for $50 each per month,” tweeted Navarra.
In an email to businesses, Twitter stated, “As an early access subscriber, you’ll get a gold checkmark for your organisation and affiliation badges for its associates.”
“If you’d like to subscribe, Verified for Organisations is $1,000 per month, and $50 per additional affiliated handle per month with one month of free affiliations,” it added.
Prior to the launch of its Verification for Organizations programme (formerly known as Blue for Business), which enables organisations to “verify and identify themselves on Twitter,” Twitter released gold badges.
Twitter’s Blue subscription service with verification was relaunched in December of last year and now costs $8 for Android users and $11 for iPhone customers per month.
All old verified accounts will soon lose their Blue badges, according to Musk, as those are “seriously compromised.” The microblogging site has added six more nations to the list of 12 where users can subscribe to its Blue service subscription service.
