Amul hiked its prices by ₹2 per litre, which came into effect on 1st March 2022. Now, the rate of Amul Gold is ₹30 per 500 mL, and the price of Amul Taaza is ₹24 per 500mL. The rating for Amul Shakti is ₹27 per 500mL.
The Gujarat Cooperative Milk Marketing Federation has the ownership of the brand Amul.
The last uprising in prices by Amul was seen the previous year in July. It has been almost one year since they hiked their prices. The 4% cost increase in milk products has become an annual custom at Amul.
The ₹2 per litre hike translates to a 4% rise in MRPs. GCMMF believes that this is much lower than the average food inflation. Now, milk in metro cities is at the rate of ₹60 per litre, while toned milk in Ahmedabad costs ₹48 per litre.
The company has issued a statement stating the reasons behind the price hike. It says that the overall cost of production and operation has increased because of the increase in the cost of energy, packaging, logistics, and cattle feeding. All of this has led to the price hike of fresh milk products.
The statement issued by the company also mentions that there has been an increase in input costs as well. Moreover, the union members of Amul have increased farmers’ milk prices in a range of ₹35 to ₹40. This rise is 5% more than the previous year, GCMMF says.
According to the statement issued by GCMMF, Amul makes a profit of 80 paise per product. GCMMF further added that the price revision shall help in sustaining remunerative milk prices to our milk producers. it says that this will encourage them for higher milk production.”