Mercedes-Benz Implements ‘Direct- To- Customer’ Business Model
October 26, 2021 15:12Luxury carmaker Mercedes-Benz implemented its customer-centric ‘Retail of the Future’ (ROTF) ‘direct- to- customers’ business model and said it will all stakeholders. Company has invested Rs 60 crore to make it operational In this new format Mercedes-Benz India will retain the ownership of the entire stock of cars and retail them via appointed ‘franchise partners’ […]











