Luxury carmaker Mercedes-Benz implemented its customer-centric ‘Retail of the Future’ (ROTF) ‘direct- to- customers’ business model and said it will all stakeholders. Company has invested Rs 60 crore to make it operational
In this new format Mercedes-Benz India will retain the ownership of the entire stock of cars and retail them via appointed ‘franchise partners’ (dealers), by invoicing them directly to the customers. There will be one nationally set price by the company, which will be uniform across the country,
Mercedes-Benz India believes this is a unique customer centric business model, which will empower their franchise partners by reducing their financial and operational risks in the market. Customers now will have a direct access to Mercedes-Benz India’s national stock with a wide variety of inventory choices.
Now a car can be booked by paying ₹50,000 and then the order completion should occur over the next 14 days. 1,700 cars had been booked under this format.
