Heritage Meets Contemporary Lifestyle At EDII’s Fashion Show 

October 16, 2022 2:11 pm

Entrepreneurship Development Institute of India Ahmedabad on Friday organised a fashion show to seamlessly blend heritage with contemporary lifestyle. Weaves and fabric of artisans trained by EDII under the Hastkala Setu Project, were designed by Indian fashion designers to create outfits for the event.  Jagdishbhai Vishwakarma, Minister of Cottage Industries, Gujarat inaugurated the Fashion Show. […]

Gear Up For Fashion, Fun and Food 

August 9, 2022 4:48 pm

To add some glamour and style to Ahmedabad’s monochrome fashion landscape, here’s a preview of some of the landmark brands of the world. Organised by actor and fashionista Sanskruti Jayana–the exhibition will have creations by premium brands such as Jimmy Choo, Bottega Veneta & Versace & over 15 more premium designers including Siddharth Bansal, Lovebirds, […]

Amdavad’s Glam Brigade Shares Roadmap To Success

July 22, 2022 4:48 pm

Glam biz can take you places in a short time. Hard work and contacts of course are a stepping stone but what really matters is holding on to the top spot. While good-looks, a perfect figure, loads of confidence and the oomph factor are a must, the uncompromisable check-list needs perseverance, hours at the gym, […]

5 Fashion Mistakes to Avoid this Monsoon

July 20, 2022 2:27 pm

Heavy showers, puddles full of muddy water, and wet shoes. It is all we can think when we hear the words ‘fashion in monsoon.’ It does not matter whether you have the nicest of clothes or the best of shoes in your collection. Dressing up in monsoon does sound like a nightmare to everyone! But, […]

During Monsoon Brighten Up Your Wardrobe , Says Amdavadi Fashionistas

July 5, 2022 1:46 pm

Fashion is a style statement. The way one dresses speaks a lot about the personality, the identity of the individual, his or her beliefs and choices. Dressing “season appropriate,” however, cannot be overlooked. Even if one cannot go wrong with a LBD (low black dress) for a formal evening, it might not work out for […]

Bridal Lehenga On Your Mind? Read On

June 1, 2022 6:06 pm

Come July and wedding season is back in India. What qualifies as a summer wedding in India (April-May), fits into the late spring bracket in the West. With fashion becoming more about comfort and a personal style statement, the traditional bridal do is being increasingly ditched for a softer and warmer look. Deciding what to […]

Fashion Quotient Gears Up for 2022

January 3, 2022 6:02 pm

Fashion pundits predict a “comfort rules” funda for the coming year. With the pandemic far from over, WFH will necessitate ready-to-wear lines that might border on lounge wear or atheleisure for the non-corporate workforce. VoI talks to city-based designers for their take on what to don and what to discard. For proprietor Shachi Kumar and […]

Parsi Gara: ‘Paradise Crafted’ With Embroidery, Art And History

December 27, 2021 6:26 pm

 The vibrant State of Gujarat known for its extraordinarily rich and colorful textiles, is now being treated to a revival of Parsi Gara. Gara in Gujarati means sari. Since the embroidery was inspired by Parsi art, it is called Parsi Gara. Born from seamless blending and confluence over the years and their confluence, Parsi Gara […]

Reliance Brands Ltd And Anamika Khanna To Partner For Avant-Garde Brand “AK-OK”

December 20, 2021 8:10 pm

Fashion mergers and partnerships have become a new trend. Luxury brands like Balenciaga, Gucci, Supreme and many such big brands collaborated with other luxury houses to produce limited-edition fashion. Rcently, Reliance Brands Limited (RBL) and Indian couturier Anamika Khanna have joined hands for a 60:40 Joint Venture (either by itself and/or through its affiliates) for […]

Controversy In Ads – In India And In World

November 1, 2021 10:25 pm

The advertisers tend to go by the P.T. Barnum dictum “Bad press is better than no press.”, however there are times when an ad has to face tremendous backlash rightly or wrongly from the very public it was targeted at. There are several examples of errors of judgement which have cost the advertiser more money to readjust the public opinion than the […]

On Social Media People Put Me Down Due To My Age: Datta Shelat On Starting Her Influencer Journey At 38

October 28, 2021 9:05 pm

At a time when social media is dominated by young people putting their best foot forward, Datta Shelat chose to become a social media influencer in the realm of fashion at the age of 38. “I was put down by people due to my age,” explains Shelat, adding “Social media is full of 18–25-year-olds in […]

Kate Moss’s Daughter, Lila, Makes Insulin Pumps Fashionable

October 6, 2021 6:50 pm

At the most awaited Milan Fashion Week 2021, Lila Grace Moss, daughter of the British supermodel Kate Moss made a big statement on the runway when she wore her insulin pump as an accessory to the Fendi x Versace. The 19-year-old appeared at the ‘Fendace’ with several supermodels such as Naomi Campbell and her mother […]

Meet this 10-year-old make-up wunderkind with over 70k followers on Instagram

September 24, 2021 8:04 am

A 10-year-old boy who is a make-up prodigy in the making has already mastered the art of applying a perfect winged eyeliner. Jack from the UK known by @makeuupbyjack on Instagram has a fan following of 70.2k. VibeswithBae posted a video of him conducting make-up tutorials with the caption “You walk into your son doing […]

Designer Rajdeep Ranawat exhibits his pichwai inspired designs in Ahmedabad

September 9, 2021 11:54 pm

Designer Rajdeep Ranawat exhibits his “Pichwai” adorned designs at the Deval’s Multi designer store, in Ahmedabad. His new collection is based on the store’s owner Deval Patel’s collection of Pichwai paintings. The collection was supposed to make its debut last year but was postponed due to the pandemic. The team did an elaborate photo shoot […]

Purvi Doshi celebrates National Handloom Day with real models; daughters of her weaver

August 6, 2021 7:25 pm

Fashion need not necessarily come at the cost of the environment. Couturier Purvi Doshi has imbibed this philosophy in her design since the launch of her label in 1992. The PETA-approved designer doesn’t use silk as the Jain philosophy doesn’t approve of harming any creatures, big or small. (FYI:  10,000 silkworms are killed to produce […]

Luxury vibes with Purva Patel

July 13, 2021 4:24 pm

Alexandra Shulman rightly said, “After all, no one has ever picked up a handbag and asked Does it make me look fat?” That is so true! Bags per se are a commodity that women would shed their hard-earned money into! Especially after the First World War, women no longer had to have hidden pockets inside […]