Professional Kabaddi team Dabang Delhi has partnered with Fun88News, a surrogate website for the illegal betting app Fun88. This move has sparked concerns about the promotion of illegal betting and its potential harmful consequences.
Fun88 uses a deceptive tactic by adding “news” to its surrogate brand to appear as a legitimate news blog. However, its primary goal is to attract users to its illegal betting platform through misleading advertising.
This is not the first time Fun88 has engaged in questionable marketing practices. The app has previously been seen using banners in major Indian cities and promoting illegal lottery and “Satta Matka” on its platform, falsely claiming government authorization.
Despite efforts by the Ministry of Electronics and Information Technology (MeitY) to curb such illegal platforms, they often re-emerge using various strategies, with surrogate branding being a popular tactic.
Recently, MeitY banned 22 illegal betting sites and apps, including Mahadev Book, India’s largest betting network. However, Fun88 appears to be operating again despite being on the banned list.
Consumers can protect themselves from financial harm caused by these illegal platforms by being aware of their deceptive tactics and avoiding them altogether.
Key concerns:
- Promoting illegal activity: Dabang Delhi’s partnership with Fun88’s surrogate brand normalizes and promotes illegal betting.
- Deceptive marketing: Fun88 uses misleading tactics to lure users to its platform.
- Financial harm: Illegal betting platforms can lead to financial losses and addiction.
Recommendations:
- Sports teams should avoid partnering with brands associated with illegal activities.
- Authorities should strengthen their efforts to curb illegal betting platforms.
- Consumers should be aware of the risks associated with illegal betting and avoid them.
This issue raises important questions about the role of sports teams in promoting responsible gambling and the need for stricter regulations against illegal betting platforms.
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