Google India announced the launch of Startup School on Wednesday, with the goal of guiding 10,000 startups in the country’s tier II and III cities.
Startup School is a series of guided online training designed to provide tools, products, and knowledge to early-stage startup founders.
The curriculum will include instructional modules on topics such as developing an effective product strategy, delving into product user value, road mapping and product requirements document development, building apps for the next billion users in markets such as India, and driving user acquisition, and many others.
The nine-week program will also feature fireside chats with Google executives and trailblazing collaborators from the startup ecosystem, including fintech, D2C, B2B, and B2C e-commerce, language, social media, networking, and job search.
According to a blog post by Karthik Padmanabhan, Developer Relations Program Manager Lead, and Aditya Swamy, Director – Play Partnerships, “There will also be opportunities for founders to gain orthogonal insights from discussions around what makes an effective founder, formalizing hiring, and more.”
India is the third-largest country in the world for the birth of startups, with close to 70,000 of them. And as more Indian founders succeed in taking their businesses public or reaching unicorn status, it has sparked aspirations among young Indians all over the nation, creating a positive feedback loop.
Startups are no longer only found in Hyderabad, Mumbai, Delhi, or Bengaluru. Numerous rapidly expanding startups are based in India, with these cities including Jaipur, Indore, Gorakhpur, and more.
However, “these represent almost 50% of all nationally recognized startups. About 90% of startups fail within the first five years of journey, and the main causes are typically the same: unmanaged cash burn, flawed demand assessment, ineffective feedback loops, or a lack of leadership,” the blog post read.
“Programs that can organize this knowledge into a structured curriculum and deliver it across a broad footprint are needed. Startup School India, a Google for Startups initiative, is intended to do just that as we align our efforts to support this expansion,” it added.