It’s that time of year again—the battle of the Titans, where the cricket pitch isn’t the only thing getting crowded. As the India vs. Pakistan clash approaches, everyone from streaming platforms to cinemas and the pubs down the road are gearing up for the big day. Forget the usual Sunday vibe; this one’s a full-throttle “Super Sunday.”
JioStar, the streaming giant, has already sold most of its ad inventory for this match. Expectedly, the ad spots are being sold at a premium compared to other matches.
Meanwhile, cinemas aren’t about to let you sit at home either. PVR INOX is bringing the stadium experience to over 150 screens across the country because, apparently, watching it on your TV in your pyjamas just won’t cut it for this game. You must be part of the big screen crowd.
And then, there’s the real corporate fun. Dream11, Pernod Ricard India, and Vodafone Idea are all elbowing each other for prime real estate. Dream11, Pernod Ricard India, Suntory Global Spirits, Kohler, Birla Opus, Vodafone Idea, ICICI Bank, LIC Housing Finance Limited, Eicher Motors and Indira IVF are among the key sponsors who have come on board.
Brands like Coca-Cola are taking it to the next level. Not only are they sponsoring half-time, but they’re also making it engaging by doing an interactive halftime experience. Viewers can scan a QR code displayed on the Aston band during the live broadcast to unlock Coca-Cola at half price.
Meanwhile, pubs and restaurants are looking to cash in on the adrenaline. B9 Beverages is hosting “watch parties,” turning their outlets into “stadiums” because why should only the stadiums be loud? And Impresario Entertainment is offering “beer bucket deals” to make sure you cheer loudly and responsibly.
So, there you have it—Sunday is not about relaxing. It’s about being bombarded with ads, deals, and the loudest, most public cheering you can muster. Looks like cricket’s not the only thing that’s going to be a hit.
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