Tech giant Samsung is revving up its Indian manufacturing base, announcing plans to produce laptops at its Noida factory starting this year. This move signifies a strategic shift for the company, solidifying India’s importance in its global production chain.
“We will start manufacturing laptops this year at the Noida factory,” declared TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics, during a recent visit to India. He further emphasized India’s significance as a manufacturing hub, highlighting the support received from both state and central governments.
Samsung’s commitment to India extends beyond laptops. The company recently launched its flagship Galaxy S24 series smartphone, emphasizing its focus on AI integration, and announced plans to produce the model at the Noida facility as well.
“Noida is a very important production base for Samsung,” Roh reiterated. “It is the second-largest base for us,” he added, assuring that while optimizations may occur based on global demand, the plant’s importance remains unwavering.
This expansion marks a significant step in Samsung’s India journey. From feature phones and smartphones to wearables and tablets, the Noida plant has steadily diversified its production line. Now, with laptops joining the mix, Samsung reaffirms its commitment to “Make in India” and strengthens its position in the Indian market.
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