In the ever-evolving world of social media, where influencers reign supreme, a new player has emerged: Aitana Lopez, a 25-year-old Spanish AI model. Created by designer Rubén Cruz and his agency The Clueless, Aitana has amassed a significant following of 141,000 on Instagram and is earning up to €10,000 a month, an impressive feat for an AI creation.
Cruz’s inspiration for Aitana stemmed from the challenges he faced with traditional influencers and models. Tired of dealing with “egos, manias, and exorbitant demands,” he decided to take control and create his own AI-powered model. Aitana, with her pink hair and gamer persona, quickly gained popularity, attracting brands seeking to leverage her influence for marketing purposes.
Aitana’s creation process involves weekly brainstorming sessions where Cruz and his team decide on her activities, content, and overall persona. Since Aitana is not a real person, her photoshoots are primarily AI-generated, utilizing advanced image editing techniques. Cruz emphasizes the importance of storytelling, stating, “We realized that people follow lives, not images.”
Aitana’s success highlights the growing potential of AI in various industries, including social media and marketing. As AI technology continues to advance, it’s likely that AI-powered influencers like Aitana will become increasingly common, blurring the lines between reality and virtual personas.
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