Performax, a high-performance and technologically advanced activewear brand, has signed cricketer Jasprit Bumrah as its brand ambassador. The home-grown brand belongs to Reliance Retail’s fashion and lifestyle portfolio.
Reliance Retail is a subsidiary of Reliance Retail Ventures Ltd, the holding company of all the retail companies under the RIL group. Performax specialises in activewear merchandise and offers a wide range of options across footwear, apparel and accessories categories among others.
Performax aspires to become the first Indian sportswear brand with global recognition. The brand and Bumrah complement each other in their values of dedication, excellence and athleticism. This makes India’s lead pacer a great fit for the brand.
Akhilesh Prasad, CEO, Reliance Retail – Fashion and Lifestyle, said, “We are very happy to announce our association with Jasprit Bumrah. He has been a consistent performer leading India’s pace charge over the years and we aspire to build Performax as the first Indian sports brand of international repute. This association is among the first in a series of initiatives we plan to undertake towards establishing Performax as the preferred activewear brand for our customers.”
The pacer said, “As an athlete, I am very particular about the gear that I use as the right fit inevitably helps better my game. Performax has an exciting line-up of high-performance technological activewear which should be the perfect partner for the next generation of Indian athletes. It’s exciting to associate with a brand with whom I share my personal mantra of maximum performance.”
Reliance Retail will also expand the brand’s presence through exclusive brand outlets, at Reliance Retail’s fashion and lifestyle stores and digital platforms as well as in multi-brand outlets. Currently, the brand has a presence across over 1,000 stores in 330-plus cities.
Reliance Retail is the largest and the most profitable retailer in India with the widest reach. It has been listed amongst the fastest-growing retailers in the world in Deloitte’s Global Powers of Retailing 2022 index. It is ranked 56th in the list of Top Global Retailers and is the only Indian Retailer to be featured in the Top 100.
