Spotify, a streaming music platform, unveiled new features on Wednesday at its “Stream On” event in Los Angeles, including “Discovery Mode,” which will soon be available in India.
The platform will “add that signal to the algorithms that shape personalised listening sessions,” the company said in a statement. Discovery Mode is a tool that artists and their teams may use to identify priority tracks.
For artists, this mode will be directly accessible through Spotify. At the event, the company unveiled a “reimagined” platform interface that makes use of fresh aesthetics and a totally fresh, dynamic concept.
“We are focused on building the best home for them – a place where they can establish a career, thrive and grow and where the world can be inspired by their creativity,” Daniel Ek, Founder and CEO of Spotify said.
To its more than 500 million monthly active users, this new Spotify has begun to roll out in phases. The “Smart Shuffle” feature, a new way to “inject new music that perfectly complements an existing playlist with just the tap of a button,” will also be available to users of the redesigned Spotify.
“Spotify recommendations drive close to half of all users’ streams. And when listeners decide to follow a creator, they listen to, on average, five times more of their music,” Gustav Soderstrom, Co-President and Chief Product & Technology Officer, Spotify said. “This year’s update shows that more and more artists are finding success than ever before: the number of artists generating $1M+, as well as those generating $10,000+, has more than doubled over the past five years.”
The company also demonstrated the reimagined “Spotify for Podcasters,” which combines Spotify’s podcast creator tools into a single location for creating, managing, and expanding podcast material.