A classroom session at the Indian Institute of Management Ahmedabad (IIM Ahmedabad) has gone viral after a professor used a scene from actor Ranveer Singh’s upcoming film Dhurandhar to explain a statistical concept to students.
The unique teaching method caught the attention of social media users after a student shared a video from the classroom online. Many people praised the professor’s creativity and said it showed that learning does not always have to rely on textbooks and complicated formulas.
The viral clip shows the professor referring to the much-discussed “Win Lyari, Win Pakistan” scene from the trailer of Dhurandhar while explaining concepts related to statistics and research methodology.
According to the student who shared the video, the professor connected the film scene to important statistical ideas. The student wrote, “Only at IIM Ahmedabad can a Dhurandhar scene turn into a statistics lesson.”
The student further explained how the professor linked the dialogue “Win Lyari, Win Pakistan” to the concept of cluster sampling. The discussion also used the example of Baloch gangs and Pathan gangs being fundamentally different groups to explain the idea of stratification in survey design and research methodology.
The student summed up the experience by saying that one moment the class was discussing gang rivalries shown in a movie trailer, and the next moment they were learning about survey design and statistical methods.
The professor’s approach made the classroom lively and engaging. Students reportedly laughed and actively participated in the discussion as the cinematic example helped simplify what is often considered a difficult subject.
Soon after the video was posted, it began circulating widely on social media platforms. Many users appreciated the professor’s ability to connect popular culture with academic concepts.
Several people pointed out that complex subjects become easier to understand when teachers use examples that students are already familiar with. Others said that today’s generation, which spends a significant amount of time consuming films, social media content and online entertainment, often relates better to such examples than traditional classroom explanations.
One social media user shared a similar experience, saying that during an MBA course, their Organization Development professor had asked students to watch the film The Intern to understand organizational development interventions.
Another user commented that professors at IIM Kozhikode also regularly use references from popular shows and films, including Dhurandhar, The Big Bang Theory, Money Heist and Friends, to explain academic concepts.
Many users also joked that Bollywood had finally entered management education classrooms.
The incident has once again highlighted a growing trend in education where teachers use popular culture to make learning more interesting and effective.
Educational experts have long argued that students understand and remember concepts better when lessons are connected to real-life situations or familiar examples. Over the years, teachers around the world have used cricket matches, football statistics, superhero movies, television shows and other forms of entertainment to explain subjects such as economics, psychology, mathematics and management.
Experts believe that pop-culture references help students understand abstract ideas more easily because they provide a familiar context. Instead of simply memorising formulas, students can connect concepts to stories, characters and situations they already know, making learning both enjoyable and memorable.
The viral IIM Ahmedabad classroom moment has become a popular example of how creative teaching methods can make even complex subjects like statistics more engaging for students.
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