“How many levels did the ad go through and how many people thought it was ok?” Actor Priyanka Chopra’s questions leaves many with no answer.
The Delhi Commission for Women (DCW) took suo-moto cognizance of the misogynistic advertisement being played repeatedly in mass media, stated the notice from DCW chairman Swati Maliwal.
The commercial of the deo spray “Layerr Shot” has sparked outrage among a large section of social media users and celebs, who point at the sexual innuendo hinting at “gangrape.” The body spray advertisement called by the brand Layerr in one ad showed a couple in an intimate moment inside a room. Three young boys entered and hinted that they will take a shot as well. As the woman feared that they spoke about her, one of the men grabbed the spray can.
Watch Richa Chadha’s Tweet here:
Taking to Twitter, Priyanka replied to Richa’s tweet. She wrote, “Shameful and disgusting. How many levels of clearances did it take for this commercial to be green lit. How many people thought this was ok? I’m so glad that it was called out and now the ministry has taken it down. Appalling!”
Watch the thread here:
Hours after people criticised perfume advertisements of a brand for allegedly promoting rape culture, actor-filmmaker Farhan Akhtar, actor Richa Chadha and singer Sona Mohapatra tweeted as well. Farhan called out the creators for their “tasteless and twisted minds.”
Here is how Hrithik Roshan reacted on his social handle:
Taking to Twitter, Farhan wrote, “What incredibly tasteless and twisted minds it must take to think up, approve and create these stinking body spray ‘gang rape’ innuendo ads..!! Shameful.”
Watch Farhan Akhtar’s Tweet here:
Sharing a tweet, Richa Chadha wrote, “This ad is not an accident. To make an ad, a brand goes through several layers of decision making. Creatives, script, agency, client, casting… Does everyone think rape is a joke? Revelatory! This brand, the agency that made this ad need to be sued for the filth they’re serving.”
Sona, sharing a tweet, wrote: “Theme – Gang-rape. Gagging after I saw it here on my Twitter timeline & wondering if giving them additional publicity is worse.”