Priyanka Chopra Jonas has always thought of her brand “Sona” as a sum total of being Indian. Little wonder then that “Sona Home,” launched June 22, is a celebration of Indian colours, motifs and weaves. This home decorative line specialises in tableware, coffee mugs, cutlery, table linen, bar accessories and lamp shades for now. Plans are afoot to diversify into related segments.
PeeCee’s new offing is a joint collaboration with business partner Maneesh Goyal. “I wanted to see the luxury of India that I grew up with, and that I’ve seen in my travels,” Chopra Jonas says.
The first manifestation of that desire was “Sona,” the restaurant which opened in New York City’s Gramercy area in March 2021 with “Indo Deco” interiors, a curated art collection, and an elevated menu that included crab puri with caviar.
The second is “Sona Home.” Together with Goyal, PeeCee has Jonas designed the 45-piece tableware collection, which includes everything from dinner settings, to textiles, to bar accessories.
Entering the entertaining space, Chopra Jonas jokes, is in her and Goyal’s DNA: “We both love hosting. It’s a very Indian thing. Our tables only get larger with more people,” she says. “Growing up, we were always around cousins, family, and friends in a cacophony of laughter and food.”
Much of “Sona Home” was inspired by the glamorous India of days gone past: an emerald-and-white colour scheme was chosen because of Jaipur’s rich historic association with the gemstones, while the geometric patterns on the textiles were inspired by the grand palaces of Rajasthan. (“Their pillars, their domes—there’s something really beautiful about them,” says Chopra Jonas. “I got married at one, they’re luxurious but also steeped in heritage.”) Lamp shades are made from recycled saris, and palm trees are painted and embroidered throughout the collection.
Yet, despite its homages to India, there’s a certain and intentional universality to Sona Home. “The roots are entrenched in Indian culture, but the table-top doesn’t necessarily belong only to India,” explains Chopra Jonas. “Being able to be global and to be able to just be beautiful on any table setting was really important for us.”