A binge at McDonald’s or any fast-food outlet seems almost incomplete without the iconic French Fries but that is the current reality in Russia.
McDonald’s decided to sell its franchises in Russia to businessman Alexander Govor in the aftermath of the country’s invasion of Ukraine. The brand was re-invented as Vkusno i Tochka (which translates to “Tasty and That’s It”). For all practical purposes, it is the same McD, under a different aegis. However, it has now stopped serving fries due to a shortage of the correct variety of potatoes.
According to the fast-food chain, there was a poor harvest of the kind of potatoes needed to make French Fries. “There is no immediate solution, and the problem may continue for some time,” read a statement from the company, issued to select Russian media outlets.
The statement also observed that the chain is currently relying on Russian harvesters for their entire stock and given the long-term solution, it is “now impossible to import from markets that could become temporary suppliers of potatoes for enterprises in Russia.”
Russia is a potato-rich zone. However, the delay does not indicate a shortage, the press brief noted, adding that getting down to being an internally-sourced system took more time than earlier anticipated.
However, a report published in “Newsweek,” carries the counter argument from the head of Russia’s potato and vegetable union, Alexey Krasilnikov. He claimed that the chain had not established proper contracts with suppliers. As a result, it is still facing major logistical issues which has resulted in the current unavailability of French fries.