Private Posting Arrives on Instagram with "Flipside" Feature

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Private Posting Arrives on Instagram with “Flipside” Feature

| Updated: January 28, 2024 15:47

Private Posting Arrives on Instagram with "Flipside" Feature

Get ready for more control over your Instagram content! The platform is experimenting with a new feature called “Flipside,” which allows users to create private posts visible only to chosen friends or family. This means you can finally ditch the “finsta” and share personal moments safely within your main account.

While Flipside is currently in limited testing, Instagram is gauging user feedback with the potential for a wider rollout soon. Adam Mosseri, head of Instagram, confirmed the test but remained on the fence about a definitive launch.

So, how does it work? Flipside gives you a dedicated space within your profile for private posts. Think of it as a hidden album or a separate feed meant for those you trust most. This eliminates the need for a second account and streamlines the process of sharing private content with close circles.

The feature reportedly allows you to customize your Flipside profile with a unique picture, name, and bio, making it feel like a distinct experience within your account. This adds a layer of personalization and helps differentiate your Flipside content from your public posts.

Remember the “close friends” feature for Instagram stories? Flipside takes that concept to the next level, offering similar control but for permanent posts. Imagine sharing candid photos, inside jokes, or heartfelt moments with your chosen ones, without the worry of prying eyes.

Although still in its early stages, Flipside holds exciting possibilities for Instagram users. It offers a safe space for personal expression, strengthens connections with loved ones, and potentially reduces the pressure of maintaining a perfectly curated public feed.

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