Indians have become more addicted than ever to dating and friendship apps during these uncertain times, with this category’s spending expected to have its highest-ever growth in 2022, according to App Annie data.
According to data from the Android and Apple IOs platforms, Indian users would have paid $9.9 million on dating and companionship apps by the end of 2022. In comparison to the same time in 2021 ($4.5 million), this is more than twice as much.
To gain limitless swipes or to improve their profiles in order to find the ideal match, they have paid money through app purchases. India’s spending growth is significantly larger than the global average year-over-year (YoY) rise for this category of apps in 2022 compared to the prior year, which is 12%.
It was estimated that $519 million would be spent globally in 2022, up from $461 million. Other nations that had a significant increase in spending include Mexico (47%), Canada (46%), and the UK (33%).
Despite the fact that Chamet, a video call service that lets you connect with people in over 150 countries, is more popular in India, Tinder is still the most widely used app in this category globally in terms of consumer spending. According to App Annie data, Bumble, which was supported by actress Priyanka Chopra, is second in terms of consumer spending, while Tinder is third.
However, Live Talk, which is based in India and was established in 2017, is the leading competitor based on downloads. With the help of this software, you can have random video conversations. Livmet, Chamet, Bliss U, and Bela came after that.
India accounts for only 2% of global consumer spending on dating apps. The estimates for user numbers can differ. According to Statista, the penetration of data apps in India has already reached 3.4%.
Also Read: Oscars 2023 Nominations: Details Here